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	<title>Social Media Analytics Italia &#187; metriche</title>
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	<description>Social Media Analytics Italia</description>
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		<title>Il calcolo del ROI nei social media: il caso del Cyber Monday</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-calcolo-del-roi-nei-social-media-il-caso-del-cyber-monday/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/il-calcolo-del-roi-nei-social-media-il-caso-del-cyber-monday/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 15:34:19 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[parametri]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1475</guid>
		<description><![CDATA[Durante il webinar Activating Your Socially Connected Business, John Lovett e Lee Isensee hanno esposto alcuni dati in merito alle vendite avvenute durante il Cyber Monday 2011 rilevati da IBM e comScore. I risultati hanno rivelato che solo 7 milioni di dollari spesi online durante il Cyber Monday sono direttamente riconducibili ai social media, coincidendo [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Il nuovo Advertising Model di Facebook: L’utente</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:28:45 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1453</guid>
		<description><![CDATA[All’Advertising Week di New York, conferenza annuale dedicata al marketing, Facebook ha affidato a David Fischer, approdato da Google alla sezione advertising di Facebook lo scorso anno, il compito di effettuare una conferenza con l&#8217;obiettivo di indirizzare il marketing dei grandi Brand verso il più grande social network del mondo. Quello che Fischer ha mostrato durante [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aziende e Social Media: come trovare gli strumenti più adatti alla loro misurazione</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 10:47:41 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[piattaforma]]></category>
		<category><![CDATA[piattaforme]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[strumenti]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1424</guid>
		<description><![CDATA[Molte aziende utilizzano i social media per le proprie campagne di marketing o per pubbliche relazioni. Altre ancora li usano per ascoltare e conversare con i propri clienti. Ma le aziende data-driven vogliono anche qualcosa in più, un modo per misurare cosa i loro sforzi sui social media gli stanno apportando. Esistono numerose piattaforme in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook migliora le statistiche interne a disposizione degli amministratori (Facebook Insights)</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/facebook-migliora-le-statistiche-interne-a-disposizione-degli-amministratori-facebook-insights/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/facebook-migliora-le-statistiche-interne-a-disposizione-degli-amministratori-facebook-insights/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 10:41:08 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook insights]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strumenti]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1350</guid>
		<description><![CDATA[Facebook ha da poco modificato le statistiche interne (Insights) delle pagine, che forniscono agli amministratori nuove metriche e nuovi spunti in grado di rendere le informazioni più complete e facili da interpretare. Le statistiche interne alle pagine fan sono di grande interesse per le aziende e per gli amministratori, tanto che Facebook ha deciso di [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Le 5 regole fondamentali per calcolare il valore di un ‘fan’  di Facebook</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 13:35:02 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[influenzatori]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1236</guid>
		<description><![CDATA[E&#8217; possibile valutare i vantaggi di un fan su Facebook? (o di un follower su Twitter, o di un iscritto al canale YouTube ecc.). Oliver Blanchard, brand strategist ed esperto in marketing management, sostiene che nessun matematico, nessun guru e nessuna agenzia sarà mai in grado di poter trovare una risposta esatta a questa domanda. [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Le novità nella Social Media Analytics di Ottobre</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-novita-nella-social-media-analytics-di-ottobre/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-novita-nella-social-media-analytics-di-ottobre/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 15:06:49 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Convegni]]></category>
		<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[geolocalizzazione]]></category>
		<category><![CDATA[location marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[ogilvy]]></category>
		<category><![CDATA[piattaforme]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1253</guid>
		<description><![CDATA[Nel mese di Ottobre vi sono stati alcuni eventi riguardanti la Social Media Analytics e in questo post vogliamo metterne in evidenza alcuni: Il Social Marketing e l’impatto nelle vendite retail Un recente studio di Ogilvy-ChatThreads ha dimostrato che l’uso dei Social Media nelle campagne promozionali ha un notevole impatto nelle vendite al dettaglio. I [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/le-novita-nella-social-media-analytics-di-ottobre/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Social Media Ranking Brand of 2010</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/top-social-media-ranking-brand-of-2010/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/top-social-media-ranking-brand-of-2010/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 15:20:33 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[citazioni]]></category>
		<category><![CDATA[commenti]]></category>
		<category><![CDATA[conversazione]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[popolarità]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[reference]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[sentiment analysis]]></category>
		<category><![CDATA[Social Media Ranking]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1160</guid>
		<description><![CDATA[L&#8217;agenzia di Social Media Monitoring Infegy, ha stilato una classifica dei Top Social Media Ranking per 200 grandi brand, analizzando le conversazioni online attorno ad essi. La ricerca si basa sull&#8217;osservazione di 40 milioni di fonti online e su una sentiment analysis accurata che rileva il tono di un intero articolo fino ad arrivare alla [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/top-social-media-ranking-brand-of-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media for Business</title>
		<link>http://www.social-media-analytics.it/metriche/social-media-for-business/</link>
		<comments>http://www.social-media-analytics.it/metriche/social-media-for-business/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 16:20:27 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[alterian]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brandwatch]]></category>
		<category><![CDATA[buzzmetrics]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[integrazione]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[meteor solutions]]></category>
		<category><![CDATA[radian6]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[starbicks]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[visible technologies]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1074</guid>
		<description><![CDATA[Quando si sceglie di migliorare e/o far crescere l’integrazione dei Social Media in azienda è molto importante identificare le procedure da seguire per far si che tale cambiamento sia costruito su una solida base di partenza. A tale proposito, vi segnalo una presentazione (di Presentation Advisors) utile e ben fatta, che contiene vari esempi su [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Integrare i Social Media nelle strategie di Business</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/integrare-i-social-media-nelle-strategie-di-business/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/integrare-i-social-media-nelle-strategie-di-business/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 16:16:15 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[linee guida]]></category>
		<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clienti]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[integrazione]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[strumenti]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=432</guid>
		<description><![CDATA[Un decennio fa molte aziende mettevano in dubbio il valore del web. Imprese multimiliardarie come eBay e Amazon sono state costruite attorno ad un sito web e le aziende dovrebbero guardare ai social media con questa stessa prospettiva. I social media rappresentano un privilegio ed uno strumento in più per gestire in maniera significativa e [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/integrare-i-social-media-nelle-strategie-di-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>L&#8217;evoluzione delle metriche di misurazione</title>
		<link>http://www.social-media-analytics.it/metriche/levoluzione-delle-metriche-di-misurazione/</link>
		<comments>http://www.social-media-analytics.it/metriche/levoluzione-delle-metriche-di-misurazione/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 15:36:05 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=400</guid>
		<description><![CDATA[Sul sito webmetricsguru.com, Marshall Sponder illustra l&#8217;evoluzione nel corso di questi ultimi due anni, delle varie formule per la determinazione dell&#8217;influenza nei social media. Gennaio 2008 &#8211; Edelman pubblica il report Distributed Influence: Quantifying the Impact of Social Media che valuta l&#8217;influenza di un blog/blogger attraverso, il valore del search ranking ed una formula in [...]]]></description>
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