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	<title>Social Media Analytics Italia &#187; ROI</title>
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		<title>Il calcolo del ROI nei social media: il caso del Cyber Monday</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-calcolo-del-roi-nei-social-media-il-caso-del-cyber-monday/</link>
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		<pubDate>Mon, 30 Jan 2012 15:34:19 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
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		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1475</guid>
		<description><![CDATA[Durante il webinar Activating Your Socially Connected Business, John Lovett e Lee Isensee hanno esposto alcuni dati in merito alle vendite avvenute durante il Cyber Monday 2011 rilevati da IBM e comScore. I risultati hanno rivelato che solo 7 milioni di dollari spesi online durante il Cyber Monday sono direttamente riconducibili ai social media, coincidendo [...]]]></description>
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		<title>Aziende e Social Media: come trovare gli strumenti più adatti alla loro misurazione</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 10:47:41 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
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		<category><![CDATA[Social media]]></category>
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		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1424</guid>
		<description><![CDATA[Molte aziende utilizzano i social media per le proprie campagne di marketing o per pubbliche relazioni. Altre ancora li usano per ascoltare e conversare con i propri clienti. Ma le aziende data-driven vogliono anche qualcosa in più, un modo per misurare cosa i loro sforzi sui social media gli stanno apportando. Esistono numerose piattaforme in [...]]]></description>
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		<title>The Science of Sentiment: Intervista a Seth Grimes</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/the-science-of-sentiment-intervista-a-seth-grimes/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/the-science-of-sentiment-intervista-a-seth-grimes/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 17:06:20 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[analisi]]></category>
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		<category><![CDATA[integrazione]]></category>
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		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1278</guid>
		<description><![CDATA[Seth Grimes, famoso Analytics Strategist dell’Alta Plana Corporation, analista leader nell’industria della text analytics, nonché fondatore del Sentiment Analytics Symposium e del Text Analytics Summit, ha rilasciato un’intervista a greenbookblog.org circa le sue idee su come le tecnologie interpretative del linguaggio naturale maturate negli ultimi anni si inseriranno nella Business Intelligence. Le domande a cui [...]]]></description>
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		<title>Le 5 regole fondamentali per calcolare il valore di un ‘fan’  di Facebook</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 13:35:02 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
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		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1236</guid>
		<description><![CDATA[E&#8217; possibile valutare i vantaggi di un fan su Facebook? (o di un follower su Twitter, o di un iscritto al canale YouTube ecc.). Oliver Blanchard, brand strategist ed esperto in marketing management, sostiene che nessun matematico, nessun guru e nessuna agenzia sarà mai in grado di poter trovare una risposta esatta a questa domanda. [...]]]></description>
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		<title>Misurare il ROI dei Social Media</title>
		<link>http://www.social-media-analytics.it/roi/misurare-il-roi-dei-social-media/</link>
		<comments>http://www.social-media-analytics.it/roi/misurare-il-roi-dei-social-media/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 11:18:30 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[ROI]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=62</guid>
		<description><![CDATA[Un interessante how-to di Christina Warren ha messo in evidenza il problema della misurazione del ROI dei Social Media. Da un sondaggio emerge inoltre che l’84% delle aziende non monitorano i risultati delle loro attività sui canali sociali. La determinazione del ROI risulta complessa in quanto, i dati che devono essere valutati, sono difficili da [...]]]></description>
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