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	<title>Social Media Analytics Italia &#187; engagement</title>
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	<description>Social Media Analytics Italia</description>
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		<title>Il nuovo Advertising Model di Facebook: L’utente</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:28:45 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
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		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1453</guid>
		<description><![CDATA[All’Advertising Week di New York, conferenza annuale dedicata al marketing, Facebook ha affidato a David Fischer, approdato da Google alla sezione advertising di Facebook lo scorso anno, il compito di effettuare una conferenza con l&#8217;obiettivo di indirizzare il marketing dei grandi Brand verso il più grande social network del mondo. Quello che Fischer ha mostrato durante [...]]]></description>
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		<title>Le 5 regole fondamentali per calcolare il valore di un ‘fan’  di Facebook</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 13:35:02 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[influenzatori]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1236</guid>
		<description><![CDATA[E&#8217; possibile valutare i vantaggi di un fan su Facebook? (o di un follower su Twitter, o di un iscritto al canale YouTube ecc.). Oliver Blanchard, brand strategist ed esperto in marketing management, sostiene che nessun matematico, nessun guru e nessuna agenzia sarà mai in grado di poter trovare una risposta esatta a questa domanda. [...]]]></description>
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		<title>Il TAO del Social Media Monitoring</title>
		<link>http://www.social-media-analytics.it/linee-guida/il-tao-del-social-media-monitoring/</link>
		<comments>http://www.social-media-analytics.it/linee-guida/il-tao-del-social-media-monitoring/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 11:36:11 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[linee guida]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[ascolto]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[dialogo]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mercato]]></category>
		<category><![CDATA[opinioni]]></category>
		<category><![CDATA[prodotti]]></category>
		<category><![CDATA[socia]]></category>
		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1105</guid>
		<description><![CDATA[L&#8217;attività di Social Media Monitoring, richiede tempo e conoscenze per estrarre valore reale ed essere consapevoli di quello che si dice sul proprio Brand e dove è stato detto. Un&#8217;altra interessante presentazione (di InRev Systems) ci aiuta a capire quali possono essere i vantaggi dell&#8217;ascolto dei Social Media, attraverso una continua esplorazione e comprensione dei [...]]]></description>
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		<title>Social Media for Business</title>
		<link>http://www.social-media-analytics.it/metriche/social-media-for-business/</link>
		<comments>http://www.social-media-analytics.it/metriche/social-media-for-business/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 16:20:27 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[alterian]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brandwatch]]></category>
		<category><![CDATA[buzzmetrics]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[integrazione]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[meteor solutions]]></category>
		<category><![CDATA[radian6]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[starbicks]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[visible technologies]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1074</guid>
		<description><![CDATA[Quando si sceglie di migliorare e/o far crescere l’integrazione dei Social Media in azienda è molto importante identificare le procedure da seguire per far si che tale cambiamento sia costruito su una solida base di partenza. A tale proposito, vi segnalo una presentazione (di Presentation Advisors) utile e ben fatta, che contiene vari esempi su [...]]]></description>
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		<item>
		<title>La Social Network Analysis non è la Social Media Analytics</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/la-social-network-analysis-non-e-la-social-media-analytics/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/la-social-network-analysis-non-e-la-social-media-analytics/#comments</comments>
		<pubDate>Mon, 10 May 2010 15:26:24 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Analytics Italia]]></category>
		<category><![CDATA[coinvolgimento]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[opinion leader]]></category>
		<category><![CDATA[relazioni]]></category>
		<category><![CDATA[reputazione]]></category>
		<category><![CDATA[rete]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network analysys]]></category>
		<category><![CDATA[sociale]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=723</guid>
		<description><![CDATA[C&#8217;è una tendenza a creare della confusione quando si parla di Social Network Analysis e Social Media Analytics anche a causa della propensione ad abbreviare il termine &#8220;Social Media&#8221; con &#8220;Sociale&#8221;. La differenza principale tra queste due metodologie di analisi è che la Social Media Analytics è utilizzata principalmente per la gestione della Reputazione Online [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Social Media in the Fortune 100</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/social-media-in-the-fortune-100/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/social-media-in-the-fortune-100/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:18:19 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Network map]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=584</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<title>L&#8217;evoluzione delle metriche di misurazione</title>
		<link>http://www.social-media-analytics.it/metriche/levoluzione-delle-metriche-di-misurazione/</link>
		<comments>http://www.social-media-analytics.it/metriche/levoluzione-delle-metriche-di-misurazione/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 15:36:05 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=400</guid>
		<description><![CDATA[Sul sito webmetricsguru.com, Marshall Sponder illustra l&#8217;evoluzione nel corso di questi ultimi due anni, delle varie formule per la determinazione dell&#8217;influenza nei social media. Gennaio 2008 &#8211; Edelman pubblica il report Distributed Influence: Quantifying the Impact of Social Media che valuta l&#8217;influenza di un blog/blogger attraverso, il valore del search ranking ed una formula in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Come attuare una strategia di Social Media Marketing</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/come-attuare-una-strategia-di-social-media-marketing/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/come-attuare-una-strategia-di-social-media-marketing/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 10:53:44 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[linee guida]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Analytics Italia]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[parametri]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=358</guid>
		<description><![CDATA[Per sviluppare una strategia di social media marketing si dovrebbe seguire un processo di pianificazione iniziando con lo stabilire il profilo di appartenenza delle persone che vogliamo coinvolgere, definire gli obiettivi che vogliamo raggiungere e quali social media e tecnologie utilizzare. Sharlyn Lauby nel suo post su Mashable fornisce degli utili consigli su come realizzare [...]]]></description>
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		<item>
		<title>Ad.ly Analytics</title>
		<link>http://www.social-media-analytics.it/strumenti-di-analisi/ad-ly-analytics/</link>
		<comments>http://www.social-media-analytics.it/strumenti-di-analisi/ad-ly-analytics/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 11:33:01 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[geolocalizzazione]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=254</guid>
		<description><![CDATA[Ad.ly Analytics è un servizio che fornisce delle statistiche su Twitter. Le informazioni gratuite a disposizione riguardano la percentuale degli utenti attivi (che interagiscono con i propri tweet) e passivi (vengono riconosciuti come un bot, hanno abbandonato il loro account di Twitter o sono stati sospesi), il sesso dei followers, la loro geolocalizzazione, gli orari [...]]]></description>
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