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	<title>Social Media Analytics Italia &#187; marketing</title>
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	<description>Social Media Analytics Italia</description>
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		<title>Il calcolo del ROI nei social media: il caso del Cyber Monday</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-calcolo-del-roi-nei-social-media-il-caso-del-cyber-monday/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/il-calcolo-del-roi-nei-social-media-il-caso-del-cyber-monday/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 15:34:19 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[parametri]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1475</guid>
		<description><![CDATA[Durante il webinar Activating Your Socially Connected Business, John Lovett e Lee Isensee hanno esposto alcuni dati in merito alle vendite avvenute durante il Cyber Monday 2011 rilevati da IBM e comScore. I risultati hanno rivelato che solo 7 milioni di dollari spesi online durante il Cyber Monday sono direttamente riconducibili ai social media, coincidendo [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Il nuovo Advertising Model di Facebook: L’utente</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:28:45 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1453</guid>
		<description><![CDATA[All’Advertising Week di New York, conferenza annuale dedicata al marketing, Facebook ha affidato a David Fischer, approdato da Google alla sezione advertising di Facebook lo scorso anno, il compito di effettuare una conferenza con l&#8217;obiettivo di indirizzare il marketing dei grandi Brand verso il più grande social network del mondo. Quello che Fischer ha mostrato durante [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aziende e Social Media: come trovare gli strumenti più adatti alla loro misurazione</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 10:47:41 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[piattaforma]]></category>
		<category><![CDATA[piattaforme]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[strumenti]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1424</guid>
		<description><![CDATA[Molte aziende utilizzano i social media per le proprie campagne di marketing o per pubbliche relazioni. Altre ancora li usano per ascoltare e conversare con i propri clienti. Ma le aziende data-driven vogliono anche qualcosa in più, un modo per misurare cosa i loro sforzi sui social media gli stanno apportando. Esistono numerose piattaforme in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Le potenzialità di Facebook per le aziende</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-potenzialita-di-facebook-per-le-aziende/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-potenzialita-di-facebook-per-le-aziende/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 15:46:15 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1332</guid>
		<description><![CDATA[In un recente articolo del Wall Street Journal vengono descritti gli approcci che le grandi aziende hanno verso Facebook e le possibilità di advertising che esso offre. Da questo studio emerge come ai grandi Brand piaccia comunicare tramite il popolare social network attraverso i mezzi gratuiti che offre, ma non molto tramite quelli che sono [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Science of Sentiment: Intervista a Seth Grimes</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/the-science-of-sentiment-intervista-a-seth-grimes/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/the-science-of-sentiment-intervista-a-seth-grimes/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 17:06:20 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[integrazione]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1278</guid>
		<description><![CDATA[Seth Grimes, famoso Analytics Strategist dell’Alta Plana Corporation, analista leader nell’industria della text analytics, nonché fondatore del Sentiment Analytics Symposium e del Text Analytics Summit, ha rilasciato un’intervista a greenbookblog.org circa le sue idee su come le tecnologie interpretative del linguaggio naturale maturate negli ultimi anni si inseriranno nella Business Intelligence. Le domande a cui [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/the-science-of-sentiment-intervista-a-seth-grimes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Le novità nella Social Media Analytics di Ottobre</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-novita-nella-social-media-analytics-di-ottobre/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-novita-nella-social-media-analytics-di-ottobre/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 15:06:49 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Convegni]]></category>
		<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[geolocalizzazione]]></category>
		<category><![CDATA[location marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[ogilvy]]></category>
		<category><![CDATA[piattaforme]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1253</guid>
		<description><![CDATA[Nel mese di Ottobre vi sono stati alcuni eventi riguardanti la Social Media Analytics e in questo post vogliamo metterne in evidenza alcuni: Il Social Marketing e l’impatto nelle vendite retail Un recente studio di Ogilvy-ChatThreads ha dimostrato che l’uso dei Social Media nelle campagne promozionali ha un notevole impatto nelle vendite al dettaglio. I [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/le-novita-nella-social-media-analytics-di-ottobre/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media Week &#8211; Roma</title>
		<link>http://www.social-media-analytics.it/report/social-media-week-roma/</link>
		<comments>http://www.social-media-analytics.it/report/social-media-week-roma/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 13:54:19 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Convegni]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[aziende]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rete]]></category>
		<category><![CDATA[semantica]]></category>
		<category><![CDATA[social media week]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[turismo]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1116</guid>
		<description><![CDATA[Si è conclusa da pochi giorni la Social Media Week, il festival della rete che ha visto come protagonista Roma (e altre 8 città del mondo in contemporanea) nel quale si è parlato di web, attraverso incontri, iniziative e conferenze dal 7 all&#8217;11 febbraio. Il tema dominante dell&#8217;evento è stato &#8220;La rete per CondiVivere&#8220;, articolato [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/report/social-media-week-roma/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Le 5 domande da porsi per la creazione di un report di Social Media Monitoring</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-5-domande-da-porsi-per-la-creazione-di-un-report-di-social-media-monitoring/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-5-domande-da-porsi-per-la-creazione-di-un-report-di-social-media-monitoring/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 14:22:04 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[fonti]]></category>
		<category><![CDATA[influenzatori]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[topic]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=850</guid>
		<description><![CDATA[Le aziende hanno la necessità di comprendere in maniera chiara e completa i risultati del monitoraggio dei social media per poter identificare le risorse essenziali per la strategia di risposta, engagement e presidio dei canali sociali. Nella determinazione degli elementi da inserire in un report di Social Media Monitoring sarebbe utile seguire uno schema di [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/le-5-domande-da-porsi-per-la-creazione-di-un-report-di-social-media-monitoring/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>La Social Network Analysis non è la Social Media Analytics</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/la-social-network-analysis-non-e-la-social-media-analytics/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/la-social-network-analysis-non-e-la-social-media-analytics/#comments</comments>
		<pubDate>Mon, 10 May 2010 15:26:24 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Analytics Italia]]></category>
		<category><![CDATA[coinvolgimento]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[opinion leader]]></category>
		<category><![CDATA[relazioni]]></category>
		<category><![CDATA[reputazione]]></category>
		<category><![CDATA[rete]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network analysys]]></category>
		<category><![CDATA[sociale]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=723</guid>
		<description><![CDATA[C&#8217;è una tendenza a creare della confusione quando si parla di Social Network Analysis e Social Media Analytics anche a causa della propensione ad abbreviare il termine &#8220;Social Media&#8221; con &#8220;Sociale&#8221;. La differenza principale tra queste due metodologie di analisi è che la Social Media Analytics è utilizzata principalmente per la gestione della Reputazione Online [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/la-social-network-analysis-non-e-la-social-media-analytics/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>SAS Social Media Analytics</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/sas-social-media-analytics/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/sas-social-media-analytics/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 09:33:33 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mercato]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=638</guid>
		<description><![CDATA[Le aziende hanno la necessità di ottenere indicazioni utili dalla marea di dati provenienti dalle conversazioni online, per poi integrare i dati “social” in tutte le proprie attività, rispondere prontamente alle domande e valutare delle nuove strategie. SAS ha lanciato la nuova soluzione SAS® Social Media Analytics che permette alle aziende di ottenere vantaggi concreti [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/sas-social-media-analytics/feed/</wfw:commentRss>
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