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	<title>Social Media Analytics Italia &#187; metriche</title>
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	<description>Social Media Analytics Italia</description>
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		<title>Il calcolo del ROI nei social media: il caso del Cyber Monday</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-calcolo-del-roi-nei-social-media-il-caso-del-cyber-monday/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/il-calcolo-del-roi-nei-social-media-il-caso-del-cyber-monday/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 15:34:19 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
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		<category><![CDATA[business]]></category>
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		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[parametri]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1475</guid>
		<description><![CDATA[Durante il webinar Activating Your Socially Connected Business, John Lovett e Lee Isensee hanno esposto alcuni dati in merito alle vendite avvenute durante il Cyber Monday 2011 rilevati da IBM e comScore. I risultati hanno rivelato che solo 7 milioni di dollari spesi online durante il Cyber Monday sono direttamente riconducibili ai social media, coincidendo [...]]]></description>
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		<title>Il nuovo Advertising Model di Facebook: L’utente</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:28:45 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1453</guid>
		<description><![CDATA[All’Advertising Week di New York, conferenza annuale dedicata al marketing, Facebook ha affidato a David Fischer, approdato da Google alla sezione advertising di Facebook lo scorso anno, il compito di effettuare una conferenza con l&#8217;obiettivo di indirizzare il marketing dei grandi Brand verso il più grande social network del mondo. Quello che Fischer ha mostrato durante [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Aziende e Social Media: come trovare gli strumenti più adatti alla loro misurazione</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 10:47:41 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[piattaforma]]></category>
		<category><![CDATA[piattaforme]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[strumenti]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1424</guid>
		<description><![CDATA[Molte aziende utilizzano i social media per le proprie campagne di marketing o per pubbliche relazioni. Altre ancora li usano per ascoltare e conversare con i propri clienti. Ma le aziende data-driven vogliono anche qualcosa in più, un modo per misurare cosa i loro sforzi sui social media gli stanno apportando. Esistono numerose piattaforme in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook migliora le statistiche interne a disposizione degli amministratori (Facebook Insights)</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/facebook-migliora-le-statistiche-interne-a-disposizione-degli-amministratori-facebook-insights/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/facebook-migliora-le-statistiche-interne-a-disposizione-degli-amministratori-facebook-insights/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 10:41:08 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook insights]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strumenti]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1350</guid>
		<description><![CDATA[Facebook ha da poco modificato le statistiche interne (Insights) delle pagine, che forniscono agli amministratori nuove metriche e nuovi spunti in grado di rendere le informazioni più complete e facili da interpretare. Le statistiche interne alle pagine fan sono di grande interesse per le aziende e per gli amministratori, tanto che Facebook ha deciso di [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/facebook-migliora-le-statistiche-interne-a-disposizione-degli-amministratori-facebook-insights/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Le 5 regole fondamentali per calcolare il valore di un ‘fan’  di Facebook</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 13:35:02 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[influenzatori]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1236</guid>
		<description><![CDATA[E&#8217; possibile valutare i vantaggi di un fan su Facebook? (o di un follower su Twitter, o di un iscritto al canale YouTube ecc.). Oliver Blanchard, brand strategist ed esperto in marketing management, sostiene che nessun matematico, nessun guru e nessuna agenzia sarà mai in grado di poter trovare una risposta esatta a questa domanda. [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Top Social Media Ranking Brand of 2010</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/top-social-media-ranking-brand-of-2010/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/top-social-media-ranking-brand-of-2010/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 15:20:33 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[citazioni]]></category>
		<category><![CDATA[commenti]]></category>
		<category><![CDATA[conversazione]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[popolarità]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[reference]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[sentiment analysis]]></category>
		<category><![CDATA[Social Media Ranking]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1160</guid>
		<description><![CDATA[L&#8217;agenzia di Social Media Monitoring Infegy, ha stilato una classifica dei Top Social Media Ranking per 200 grandi brand, analizzando le conversazioni online attorno ad essi. La ricerca si basa sull&#8217;osservazione di 40 milioni di fonti online e su una sentiment analysis accurata che rileva il tono di un intero articolo fino ad arrivare alla [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Dell Social Media Listening Command Center</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/dell-social-media-listening-command-center/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/dell-social-media-listening-command-center/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 10:05:35 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[metriche]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[piattaforma]]></category>
		<category><![CDATA[radian6]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1062</guid>
		<description><![CDATA[Dell ha recentemente ufficializzato il lancio del proprio Social Media Listening Center, situato nel “quartier generale” aziendale in Texas e diventato parte integrante del customer care su Twitter (@Dellcares) Utilizzando i dati raccolti tramite il listening, Dell, è in grado di risolvere i problemi di assistenza ai clienti o rispondere a domande sui prodotti in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Metrics</title>
		<link>http://www.social-media-analytics.it/libri/social-media-metrics/</link>
		<comments>http://www.social-media-analytics.it/libri/social-media-metrics/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 13:52:21 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Libri]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[metriche]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=622</guid>
		<description><![CDATA[&#8220;Come si può  sfruttare al massimo la modalità di comunicazione dei Social Media e valutare se gli sforzi stanno dando dei buoni risultati?” Se la maggior parte dei libri spiega perché i Social Media sono importanti e come fare per parteciparvi, il libro Social Media Metrics: How to Measure and Optimize your Marketing Investment di [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Enterprise Social 2.0: Rip o ROI?</title>
		<link>http://www.social-media-analytics.it/convegni/enterprise-social-2-0-rip-o-roi/</link>
		<comments>http://www.social-media-analytics.it/convegni/enterprise-social-2-0-rip-o-roi/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 17:16:05 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Convegni]]></category>
		<category><![CDATA[integrazione]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[metriche]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[strumenti]]></category>
		<category><![CDATA[summit]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=454</guid>
		<description><![CDATA[Il summit Enterprise Social 2.0: Rip o ROI? è una grande opportunità per discutere sulle modalità per migliorare le prestazioni aziendali utilizzando i social media. L&#8217;evento si terrà il 27 e 28 gennaio 2010 ad Amsterdam e riunirà esperti di fama internazionale. La manifestazione prevede anche dimostrazioni pratiche e tavole rotonde. I temi principali: Come [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Integrare i Social Media nelle strategie di Business</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/integrare-i-social-media-nelle-strategie-di-business/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/integrare-i-social-media-nelle-strategie-di-business/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 16:16:15 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[linee guida]]></category>
		<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clienti]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[integrazione]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[strumenti]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=432</guid>
		<description><![CDATA[Un decennio fa molte aziende mettevano in dubbio il valore del web. Imprese multimiliardarie come eBay e Amazon sono state costruite attorno ad un sito web e le aziende dovrebbero guardare ai social media con questa stessa prospettiva. I social media rappresentano un privilegio ed uno strumento in più per gestire in maniera significativa e [...]]]></description>
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