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	<title>Social Media Analytics Italia &#187; Social Media Monitoring</title>
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	<description>Social Media Analytics Italia</description>
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		<title>Il calcolo del ROI nei social media: il caso del Cyber Monday</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-calcolo-del-roi-nei-social-media-il-caso-del-cyber-monday/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/il-calcolo-del-roi-nei-social-media-il-caso-del-cyber-monday/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 15:34:19 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[parametri]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1475</guid>
		<description><![CDATA[Durante il webinar Activating Your Socially Connected Business, John Lovett e Lee Isensee hanno esposto alcuni dati in merito alle vendite avvenute durante il Cyber Monday 2011 rilevati da IBM e comScore. I risultati hanno rivelato che solo 7 milioni di dollari spesi online durante il Cyber Monday sono direttamente riconducibili ai social media, coincidendo [...]]]></description>
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		<title>Il nuovo Advertising Model di Facebook: L’utente</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/il-nuovo-advertising-model-di-facebook-l%e2%80%99utente/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:28:45 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1453</guid>
		<description><![CDATA[All’Advertising Week di New York, conferenza annuale dedicata al marketing, Facebook ha affidato a David Fischer, approdato da Google alla sezione advertising di Facebook lo scorso anno, il compito di effettuare una conferenza con l&#8217;obiettivo di indirizzare il marketing dei grandi Brand verso il più grande social network del mondo. Quello che Fischer ha mostrato durante [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aziende e Social Media: come trovare gli strumenti più adatti alla loro misurazione</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/aziende-e-social-media-come-trovare-gli-strumenti-piu-adatti-alla-loro-misurazione/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 10:47:41 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[piattaforma]]></category>
		<category><![CDATA[piattaforme]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[strumenti]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1424</guid>
		<description><![CDATA[Molte aziende utilizzano i social media per le proprie campagne di marketing o per pubbliche relazioni. Altre ancora li usano per ascoltare e conversare con i propri clienti. Ma le aziende data-driven vogliono anche qualcosa in più, un modo per misurare cosa i loro sforzi sui social media gli stanno apportando. Esistono numerose piattaforme in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Come costruire una strategia di Social CRM orientata ai clienti</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/come-costruire-una-strategia-di-social-crm-orientata-ai-clienti/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/come-costruire-una-strategia-di-social-crm-orientata-ai-clienti/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 08:37:36 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Analytics Italia]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[clienti]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[strategia]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1365</guid>
		<description><![CDATA[In un recente post di customerking.it viene analizzato un nuovo metodo di strutturazione della strategia di Social CRM aziendale, il cui punto di partenza si basa sulle caratteristiche dei diversi clienti. La procedura più comune per l’analisi dei social media è infatti quella che prevede il rilevamento di tutte le conversazioni in cui viene citata [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/come-costruire-una-strategia-di-social-crm-orientata-ai-clienti/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook migliora le statistiche interne a disposizione degli amministratori (Facebook Insights)</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/facebook-migliora-le-statistiche-interne-a-disposizione-degli-amministratori-facebook-insights/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/facebook-migliora-le-statistiche-interne-a-disposizione-degli-amministratori-facebook-insights/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 10:41:08 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Strumenti di analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook insights]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[monitoraggio]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strumenti]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1350</guid>
		<description><![CDATA[Facebook ha da poco modificato le statistiche interne (Insights) delle pagine, che forniscono agli amministratori nuove metriche e nuovi spunti in grado di rendere le informazioni più complete e facili da interpretare. Le statistiche interne alle pagine fan sono di grande interesse per le aziende e per gli amministratori, tanto che Facebook ha deciso di [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/facebook-migliora-le-statistiche-interne-a-disposizione-degli-amministratori-facebook-insights/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Le 5 regole fondamentali per calcolare il valore di un ‘fan’  di Facebook</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 13:35:02 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[influenzatori]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1236</guid>
		<description><![CDATA[E&#8217; possibile valutare i vantaggi di un fan su Facebook? (o di un follower su Twitter, o di un iscritto al canale YouTube ecc.). Oliver Blanchard, brand strategist ed esperto in marketing management, sostiene che nessun matematico, nessun guru e nessuna agenzia sarà mai in grado di poter trovare una risposta esatta a questa domanda. [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/le-5-regole-fondamentali-per-calcolare-il-valore-di-un-%e2%80%98fan%e2%80%99-di-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Le novità nella Social Media Analytics di Ottobre</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/le-novita-nella-social-media-analytics-di-ottobre/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/le-novita-nella-social-media-analytics-di-ottobre/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 15:06:49 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Convegni]]></category>
		<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[geolocalizzazione]]></category>
		<category><![CDATA[location marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[ogilvy]]></category>
		<category><![CDATA[piattaforme]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1253</guid>
		<description><![CDATA[Nel mese di Ottobre vi sono stati alcuni eventi riguardanti la Social Media Analytics e in questo post vogliamo metterne in evidenza alcuni: Il Social Marketing e l’impatto nelle vendite retail Un recente studio di Ogilvy-ChatThreads ha dimostrato che l’uso dei Social Media nelle campagne promozionali ha un notevole impatto nelle vendite al dettaglio. I [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Social Media Ranking Brand of 2010</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/top-social-media-ranking-brand-of-2010/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/top-social-media-ranking-brand-of-2010/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 15:20:33 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[metriche]]></category>
		<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[citazioni]]></category>
		<category><![CDATA[commenti]]></category>
		<category><![CDATA[conversazione]]></category>
		<category><![CDATA[conversazioni]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[popolarità]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[reference]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[sentiment analysis]]></category>
		<category><![CDATA[Social Media Ranking]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1160</guid>
		<description><![CDATA[L&#8217;agenzia di Social Media Monitoring Infegy, ha stilato una classifica dei Top Social Media Ranking per 200 grandi brand, analizzando le conversazioni online attorno ad essi. La ricerca si basa sull&#8217;osservazione di 40 milioni di fonti online e su una sentiment analysis accurata che rileva il tono di un intero articolo fino ad arrivare alla [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/social-media-analysis/top-social-media-ranking-brand-of-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Il TAO del Social Media Monitoring</title>
		<link>http://www.social-media-analytics.it/linee-guida/il-tao-del-social-media-monitoring/</link>
		<comments>http://www.social-media-analytics.it/linee-guida/il-tao-del-social-media-monitoring/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 11:36:11 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[linee guida]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[ascolto]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[dialogo]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mercato]]></category>
		<category><![CDATA[opinioni]]></category>
		<category><![CDATA[prodotti]]></category>
		<category><![CDATA[socia]]></category>
		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1105</guid>
		<description><![CDATA[L&#8217;attività di Social Media Monitoring, richiede tempo e conoscenze per estrarre valore reale ed essere consapevoli di quello che si dice sul proprio Brand e dove è stato detto. Un&#8217;altra interessante presentazione (di InRev Systems) ci aiuta a capire quali possono essere i vantaggi dell&#8217;ascolto dei Social Media, attraverso una continua esplorazione e comprensione dei [...]]]></description>
		<wfw:commentRss>http://www.social-media-analytics.it/linee-guida/il-tao-del-social-media-monitoring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Dell Social Media Listening Command Center</title>
		<link>http://www.social-media-analytics.it/social-media-analysis/dell-social-media-listening-command-center/</link>
		<comments>http://www.social-media-analytics.it/social-media-analysis/dell-social-media-listening-command-center/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 10:05:35 +0000</pubDate>
		<dc:creator>Social Media Analytics Italia</dc:creator>
				<category><![CDATA[Social Media Analysis]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[metriche]]></category>
		<category><![CDATA[misurazione]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[piattaforma]]></category>
		<category><![CDATA[radian6]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.social-media-analytics.it/?p=1062</guid>
		<description><![CDATA[Dell ha recentemente ufficializzato il lancio del proprio Social Media Listening Center, situato nel “quartier generale” aziendale in Texas e diventato parte integrante del customer care su Twitter (@Dellcares) Utilizzando i dati raccolti tramite il listening, Dell, è in grado di risolvere i problemi di assistenza ai clienti o rispondere a domande sui prodotti in [...]]]></description>
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